ONIOMANIA – July 30 – September 3, 2011

When you are involved in the art business, you need to find out ways in which you can make your collectibles worth the finances. The art market that we see today had emerged in the 18th century. The art market witnessed an enormous growth in the 21st century, just like the option robot trading emerged in the last years. There are a number of art investors who have added it to their portfolio while keeping other investments intact. What is important to understand is how to make your business profitable while also ensuring that your name is associated with fair trade.

Validation

Validation is significant when it comes to the business of art. It is extremely important to be associated with a good collector. For example, you could participate in a famous exhibition or be a significant part of the history of art so that your name is remembered. Validation can also be termed as being authentic. While there are different degrees of authenticity, validation almost always comes from a work of art that is signed by the creator.

Trending

What is trending in the market today is what definitely sells. We can also call it fashionable because the contemporary art market is largely driven by fashion. Artists keep going in and out of fashion. You need to understand the demands of the market. Today, a lot of focus is being placed on modern and contemporary art.

Relation to art history

The importance of the work of art in relation to art history can be a decisive factor when it comes to finances. The Surrealists and the German Expressionists have regained popularity because of the fact that their work has been re-assessed. If an artist features at a major exhibition, you could invest in his work because it has the potential to spike up the prices.

Phase of the artist

An artist’s journey is directly linked to the popularity of his work. Always find out which phase the said artist is in before investing in his work. The more desirable the phase, the better value does the work sum up to.

Emotional baggage

An artist who carries positive romantic baggage is often the one who gains appreciation for the work that they produce. This includes unrequited affairs, involvement of muses, rebellious behavior etc. The element of tragic romance is significant in the lives of artists. This can have a positive impact on their work and your investments simultaneously.

The subject

Needless to say, the subject of the work of art is of prime importance. Some subjects are simply more desirable than the others and fetch more value. Portraits of beautiful women, bright sunny days, calmer seas, elements of Nature at peace sell better than their counterparts.

Physical condition

The physical condition of a work of art decides the value of it to a large extent. The impact of time on paintings can be menacing. If a famous work of art has been well-preserved, it is worth an investment. A lot of money is spent of preserving these art forms so that their value is retained.
As an art investor, these are significant pointers that can decide the potential of your business.

July 30 – September 3, 2011
JOHN BALDESSARI
CHRIS BEAS
JONATHAN BOROFSKY
LIZ CRAFT
DAVID CHOE
SEBASTIAN CLOUGH
E.V. DAY
WIM DELVOYE
LIA HALLORAN
ADAM JANES
JAMES JEAN
BRAD KAHLHAMER
DONALD LIPSKI
PENTTI MONKKONEN
BRUCE NAUMAN
DARREN ROMANELLI
ED RUSCHA
JEN STARK
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